Hi! I am Pablo, a Mexican Experience Designer based in Los Angeles. I craft experiences that invite participation and build emotion through shared time and space, turning moments of spectacle into moments of transformation.
As a Spatial Designer and Previsualization Artist at STURDY, I design and previsualize large-scale live performances and immersive experiences for global audiences. I shape environments and emotional narratives by integrating stage design, lighting, video, music, special effects, and choreography into impactful experiences. My role spans early concept development through detailed 3D previsualization, defining how a show moves, feels, and unfolds in time. My work is inherently collaborative; I synthesize the perspectives of artists, creatives, clients, and audiences into a shared vision, translating complexity into clear creative direction that we can align around, build upon, and push forward together.
My work has contributed to large-scale tours, residencies, and live experiences for global artists and brands, including Bad Bunny, Rauw Alejandro, Formula 1, the MTV VMAs, and the Latin GRAMMYs.
I hold a BFA in Experience Design and Production with a Minor in Digital Arts from CalArts. My background across live shows, immersive theater, and interactive installations has trained me to think spatially, narratively, and technically at the same time, allowing ideas to move fluidly from concept to execution.
I see myself as a storyteller, worldbuilder, and placemaker, using visualization to imagine and design the realities we want to create and inhabit. I work to make the imperceptible felt, the unspoken legible, and the intangible physical, shaping environments where ideas can become lived experience.