Concerts and Shows
Theater and Dance
Immersive Art
Concept Design
Graphic Design
Bad Bunny ‘No me quiero ir de aquí'
A historic 31-night residency celebrating Puerto Rican culture and resistance while redefining the concert experience as a global destination.
Concert Residency
Previsuaization Artist at STURDY.
Puerto Rico •
2025
The production featured a full-scale rural hillside and a traditional Puerto Rican house constructed inside the arena. Previsualization was essential in testing how these environments could exist at a large-scale show without losing their domestic, intimate feel, while still enabling powerful moments of immersion.
A massive LED video surface spanning the arena ceiling was used to create expansive set extensions. Through previs, the team developed atmospheric video content that immersed the audience in responsive skies and visual environments, bridging the physical stage with the architecture of the venue.
Accurate 3D models were continuously updated to reflect the evolving stage design and lighting plot. By previsualizing lighting, lasers, effects, and video content in direct relationship to the physical set, the team maintained a precise balance between high-intensity concert spectacle and the naturalistic, emotional tone required by the residency’s themes.
Several lighting compositions, transitions, and content ideas developed through previsualization informed elements that carried through into the final show. This process allowed key decisions to be made earlier, with greater clarity and confidence across teams.
‘No me quiero ir de aquí' functioned as a massive cultural and economic engine for Puerto Rico. Selling approximately 400,000 tickets, generating an estimated $200 million for local businesses, and breaking viewership records with its global livestream finale, the residency proved that live experiences can be site specific yet globally resonant.
The project demonstrated that large scale productions can fuel local economies and spotlight regional creativity by unfolding as collective rituals over time rather than one off events. It stands as a prototype for a future where live shows are rooted in place, economically generative, and culturally sovereign, sustaining communities while inspiring the world.